Helping founder-led companies improve performance.I work with founders doing $500k–$3M who want to grow.Selective. Advisory-level. Built on 25+ years experience.


Performance Advisory PartnerFor founders who want ongoing clarity, structure, and performance improvement.Includes:
➜ Weekly or fortnightly reviews
➜ Thesis development & refinementThis is a bespoke, long-term advisory relationship. I take on only a few per year.
I’m a founder, strategist, and performance advisor with 25+ years experience helping companies sharpen their narrative, structure their sales conversations, and increase revenue.I work with thoughtful, founder-led companies who already have demand — they simply need a clearer, stronger, more predictable growth.My approach blends:
- thesis-driven selling
- clarity over persuasion
- structured decision-makingI split my time between New Zealand, Portugal and Mexico.Remote, but always plugged in.
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