Mallinder Consulting

NARRATIVE STRATEGY FOR AI FOUNDERS

I help founder-led AI companies extract their founding thesis and build the narrative that scales it.Working with AI founders doing $500k–$5M who have a validated thesis, real traction, and a scaling problem that more engineering won't solve.Selective. Advisory-level. Built on 35+ years of experience in strategy, narrative development, and sales architecture.

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© Cayce Pollard. All rights reserved.

Services

A selective consulting engagement for founders who have proven demand and need the narrative infrastructure to scale it.I help you:
• Extract and structure your founding thesis
• Build the market narrative your go-to-market runs from
• Create the async assets that book qualified, pre-sold calls
• Deploy and test the thesis without wasting capitalIncludes:
• Thesis extraction and development
• VSL script and narrative
• Offer design
• Sales architecture
• Weekly advisory

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About

A strategist and advisor with 35+ years of experience helping founder-led companies turn a validated thesis into a market narrative that scales.The work centres on the Sales Thesis™ method — a structured process that extracts the founding thesis, builds the governing market argument, and deploys the async assets needed to turn founder insight into booked calls and revenue.Designed for AI founders who already have traction and demand — and need the narrative infrastructure to scale beyond founder-led sales.Based between New Zealand, Portugal and Mexico.
Remote, but always connected.

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